Fit Woman
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 Before I tell you about this
life-changing program,
ask yourself if any of
these statements sound like you … 

  • Are you struggling with weight gain as you get older and want to get it under control before it’s too late?

  • Do you think nowadays that if nothing hurts when I wake up I must be dead?

  • Do you struggle with your energy levels and constantly feel shattered?

  • Do you find that you no longer trust your body as much and often find yourself waiting for it to break down?

  • Have you been exercising and dieting hard but not getting the results you want?

  • You don't want complexity, you want simplicity. Following simple instructions is what you need, not theories.

  • You understand that HOPE is not a plan, you want to KNOW 100% that your diet and workouts are working.

  • You have STRUGGLED with accountability. You are TIRED of not being consistent.

Intense Training


We help people like you look and feel younger, boosting your self-confidence and helping you move past the idea of 'just getting older'.

The process begins when you take action by calling us to schedule an appointment.

Fitness Equipment


A Lifetime Of Experience

Image of Hinckley Personal Trainer Ben Yates

Making a Positive Impact

Hi, I'm Ben.


I believe living a healthy lifestyle begins with maintaining a strong and fit body.


My aim is to help you identify your fitness and fat loss goals, design an exercise and nutrition program that fits your needs and guide you through every exercise, every workout and every meal.


My holistic approach to fitness and health will have you feeling great and seeing results in no time.

Don't just take my word for it, check out some of our success stories. 


I offer two versions of this 90-day programme -the in-person 1-2-1 package or our online programme.

Which include:

  • A 90-Day Plan: Either in-person or online. Instead of guessing everything. I'm going to build you a personalised action plan to follow. Our in-person programme includes 1-2-1 PT sessions so you must be able to travel to Places Gym Hinckley. Our online programme is accessible from anywhere in the world.

  • Education: Every week I'm going to educate you on how to eat, train and think with regard to your health and fitness.

  • Personalised Nutritional coaching using my FLEXIBLE DIET SYSTEM. Together we will build out an eating regime to cater for your goals and lifestyle to you actually enjoy the process

  • Virtual Trainer App (all the workouts can be done at home, the hotel or the gym) updated weekly with fun but challenging workouts

  • Support: You have private 24/7 access to me whenever you get stuck to discuss and add any tweaks to your program, routine and diet so that you keep on track and end self-sabotage.

  • Mindset coaching so that you can create the energy to positively influence and take responsibility for yourself and your family.

  • Accountability: Not only will you be encouraged, but you will be held accountable to others within the group. Be diligent about your diet and workouts because you're going to have to share your progress at least TWICE a week.

  • CommunityThe best way to ensure you win at fat loss is to win TOGETHER with other like-minded individuals on the same journey as you.

Personal Training Fat Loss Testimonial Image 1


Cannot recommend Ben more highly. He has listened to me, worked around my health problems and it has resulted in me losing over 19 inches in body measurement, and also made me a happier more confident person through his one-to-one personal training sessions.

Fat Loss Testimonial Image 2


Absolutely loving having PT sessions with Ben. He makes every session enjoyable and because he’s so encouraging you want to push yourself to do the best you can, so you feel awesome afterwards with what you’ve achieved. I can highly recommend him!

Fat Loss Testimonial Image 3


When I Googled looking for a personal trainer near me, I couldn't have dreamt of better weight loss results. Ben's taken me from having no idea of how to exercise or eat well, from 18 stone to 12 stone. The lifestyle I've adopted with Ben's help is now habitual. 

I eat well, think well and move well. 

As Featured In:

You’re Taking Zero Risk Giving This A Go!

If you haven’t reached our mutually agreed goal within the 90 days, I will personally reimburse you every single penny*.

Personally, if you follow the plan I set you, I think this is impossible but, if it should happen, and you are able to demonstrate that for the full 90-days you …

  • Have checked-in on every agreed day or attended all of your in-person sessions.

  • Have achieved each of your individual daily targets.

  • Have held yourself accountable to the group by posting your progress at least twice a week.

  • Are proactive in asking for help, and reply to all communications where you have asked for help.

You will need to put in the work. I can educate, and provide information and accountability but you have to implement the plan.

When it comes to the internet and weightloss, it’s smart to be sceptical.

However, I am so certain that, via ProjectU, you’ll be able to reach your goals and feel better than ever, I am happy to offer this 100% guarantee to you.

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